HBEN was co-founded by Olga and Noe Flores of San Francisco in 2006 with a four-fold mission/vision:

  1. Create communication and community amongst Spanish-speaking entrepreneurs and business owners;

  2. Create an environment that embraces and maintains Members’ unique cultural heritage while educating them on how best to work amongst and within each culture;

  3. Conduct educational meetings in Spanish with a focus on topics that will help HBEN members grow, market and manage their respective businesses, and topics that will help preserve cultural heritages and share some of these education to our community, and

  4. Foster and facilitate commerce amongst the members of HBEN.


Co-Founder Olga Flores was born in Mexico in the State of Jalisco, while Co-Founder Noe Flores was born in El Salvador and grew up in Honduras. They make their home in the San Francisco Bay Area. As entrepreneurs and small business owners, they have owned and operated a successful auto body repair shop in San Francisco’s Mission District for over 20 years. They are active in the community and church, and are well-respected and sought after for their advice and guidance.



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